SOCIAL MEDIA LAUNCH PLAN
This Nike partnership rollout provides clear direction on what to post, when to post, and how to execute ensuring full alignment across the TYG network and maximum impact at launch.
All locations must follow the content schedule exactly to
maintain a unified global presence.
As a network, this is our opportunity to show the world the power of TYG x Nike Training.
Below you’ll find the full network execution plan outlining what to post, when to post, and how we will launch together as one global community. Our focus is consistency, alignment, and delivering maximum impact across the entire TYG network worldwide. Every location must follow the rollout schedule exactly to ensure a unified and powerful global presence.
IT’S TIME TO SHOCK THE WORLD.
YOUR NIKE PARTNERSHIP PLAYBOOK
LAUNCH RULES
USA: WEDNESDAY MAY 20TH
Time: 9:00AM PST
AUS/NZ: THURSDAY MAY 21ST
Time: 8:00AM AEDT / 10:00AM NZDT
Content will be available in your email 24 hours before the launch.
Do not post anything before the official launch time.
When can we start posting?
1.
2.
What happens 24 hours before launch?
There is a full content blackout:
No Stories
No Grid Posts
No early leaks or previews
USA: WEDNESDAY MAY 20TH
Time: 9:00AM PST
AUS/NZ: THURSDAY MAY 21ST
Time: 8:00AM AEDT / 10:00AM NZDT
When is the official launch time?
3.
Yes, all locations must switch their instagram icons from your current TYG social profile icon logo to the Nike profile icon at USA 9:00AM PST, AUS 8:00am AEDT/ 10:00AM NZDT.
On the day of the launch, no Yard or TYG content will be posted. For the first 12 hours, all content across channels will be exclusively dedicated to the TYG x Nike Training launch video.